Dandashi Perfumes — Perfume & Fragrance E-Commerce (Tripoli, Lebanon)
A bilingual (Arabic/English) e-commerce store for Dandashi Perfumes, a Tripoli perfumery founded in 1995 in Al-Tall, opposite the Clock Tower. The shop sells original fragrances from brands like Lattafa, Rasasi, Ajmal and Armaf, along with custom-blended perfumes, watches, eyewear, accessories and cosmetics, with cash-on-delivery across Lebanon. It's built with Next.js and Sanity CMS. Nearly 2,000 statically generated pages are kept fresh by Sanity webhooks, and new pages are pushed to search engines through IndexNow. A direct-checkout drawer stores orders on the server and feeds Meta Pixel and the Conversions API, so ad tracking is accurate, and a Meta product feed keeps catalog ads in sync. Local SEO targets Tripoli and Lebanon with Store and FAQ structured data, plus PWA support.
Dandashi Perfumes has been a fixture of Al-Tall, Tripoli since 1995. This store takes the whole shop online: original designer and Arabic fragrances, custom-blended perfumes and oils, watches, eyewear, accessories and cosmetics, for retail and wholesale customers across Lebanon.
Stack
Built on Next.js with TypeScript, a Sanity CMS catalog, Tailwind CSS and Framer Motion. Arabic and English each have their own URLs with full hreflang alternates.
Commerce & tracking
A direct-checkout drawer saves each order on the server and sends Meta Pixel and server-side Conversions API events, so purchases are counted accurately even with ad blockers or iOS restrictions. A PIN-protected admin dashboard handles orders, and a Meta product feed keeps catalog ads in sync automatically.
Performance & SEO
About 1,900 pages are statically generated. Sanity webhooks revalidate only the pages that changed and notify search engines through IndexNow. Store and FAQ structured data, local-intent metadata in both languages and an interactive local FAQ help the site rank for “perfume shop Tripoli” and “محل عطور طرابلس”.
Highlights
- Bilingual Arabic/English storefront with RTL support
- Sanity-managed catalog: fragrances, watches, eyewear, accessories & cosmetics
- Direct checkout, cash on delivery across Lebanon, and WhatsApp ordering
- Meta Pixel + Conversions API, GA4 and a Meta product feed
- Webhook revalidation, IndexNow and PWA support
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