Full Stack Web Development
High-performance web applications built with Next.js, React, and the MERN stack. From landing pages to complex web apps with real-time features.
Available for freelance projects
Hadi Abdallah is a freelance web developer and technical SEO specialist in Tripoli, Lebanon. Specializing in Next.js, React, and full-stack software engineering, I build fast web applications for businesses across Lebanon and the Gulf that rank on top of search results and generative AI search engines.
Comprehensive digital solutions tailored to your business needs
High-performance web applications built with Next.js, React, and the MERN stack. From landing pages to complex web apps with real-time features.
Data-driven SEO strategies that deliver measurable results. Technical SEO, content optimization, and AI search visibility for Arabic and English markets.
Stunning, conversion-focused designs with smooth animations and sophisticated interfaces. User-centered design methodology with pixel-perfect execution.
Complete online store solutions with headless CMS integration, product management, and WhatsApp checkout experiences.
Headless CMS solutions with Sanity.io that give you full control over your content. Easy-to-use dashboards for non-technical users.
Expert guidance on technology stack selection, architecture planning, and digital transformation strategy.
Prices, process and recent projects: web development in Lebanon
Recent work
Websites, online stores and web apps designed and built by Hadi Abdallah for businesses in Lebanon and abroad — every one live in production.

Home Essentials & Decor Online Shop
A Lebanese e-commerce store specializing in home essentials and decor, built with Next.js and fully optimized for the Lebanese market with cash on delivery nationwide. The store integrates Meta Pixel and Conversions API (server-side) for accurate purchase tracking that bypasses iOS restrictions and ad blockers, along with a Facebook & Instagram Product Feed API to keep the catalog automatically synced for dynamic ad campaigns. SEO is baked into the foundation — with a well-structured page title, semantic HTML, fast static page generation, and optimized image delivery — positioning the store strongly in organic search for home decor and essentials queries in Lebanon.

Perfume & Fragrance E-Commerce (Tripoli, Lebanon)
A bilingual (Arabic/English) e-commerce store for Dandashi Perfumes, a Tripoli perfumery founded in 1995 in Al-Tall, opposite the Clock Tower. The shop sells original fragrances from brands like Lattafa, Rasasi, Ajmal and Armaf, along with custom-blended perfumes, watches, eyewear, accessories and cosmetics, with cash-on-delivery across Lebanon. It's built with Next.js and Sanity CMS. Nearly 2,000 statically generated pages are kept fresh by Sanity webhooks, and new pages are pushed to search engines through IndexNow. A direct-checkout drawer stores orders on the server and feeds Meta Pixel and the Conversions API, so ad tracking is accurate, and a Meta product feed keeps catalog ads in sync. Local SEO targets Tripoli and Lebanon with Store and FAQ structured data, plus PWA support.

Handcrafted Woodwork E-Commerce (Tripoli, Lebanon)
A premium e-commerce website for a handcrafted woodwork workshop based in Deir Ammar, near Tripoli, North Lebanon. The store showcases and sells custom furniture, live-edge tables, trays, boards, and home décor — all crafted from Lebanese olive wood, walnut, cedar, and oak. Built with Next.js and Sanity CMS, the site features a full product catalog with collections, a wishlist system, a custom order flow via WhatsApp, an FAQ section, and nationwide COD delivery across Lebanon. The site is heavily SEO-optimized with a dedicated Lebanese woodwork landing page, location-rich content targeting Tripoli, Beirut, Jbeil, and Jounieh, keyword-structured headings, semantic HTML, fast image delivery via Next.js Image with WebP and Sanity CDN — all designed to dominate local search for custom wood furniture and décor in Lebanon.

Digital Menu & CMS for a Crêpe Shop (Tripoli, Lebanon)
An Arabic-first digital menu with a built-in CMS for Alaa Crepe, a crêpe and sweets shop in Al Tabbaneh, Tripoli, open since 2018. The owner edits dishes, prices, sizes, offers and opening hours from a custom admin panel. Customers browse a mobile-first menu with a sticky section bar and search, and order through WhatsApp. Every dish gets its own page in both Arabic and English, with structured data and FAQs, so individual items can rank in search. It's built with Next.js 15, SQLite and a self-hosted Node server behind Cloudflare, with tag-based edge cache purging. In mobile Lighthouse it scores 97–98 for performance and 100 for accessibility, best practices and SEO.

A luxury fashion e-commerce boutique based in Lebanon — curated ready-to-wear, leather goods, footwear and accessories. Built on Next.js with a Sanity.io headless CMS and Tailwind CSS, it scores 99 on mobile and a perfect 100 on desktop for performance.

Digital Menu & CMS (Tripoli, Lebanon)
An Arabic-first digital menu with a built-in CMS for Al Dandashi Restaurant, an offal and charcoal-grill restaurant in Al-Tall, Tripoli. The whole menu sits on the home page, with a sticky category rail and scroll-spy, prices in Lebanese pounds, a map, and one-tap calls and WhatsApp. The owner manages categories, dishes, prices, photos, hours and contact details from a JWT-protected admin panel. Each save refreshes the affected pages and purges the nginx and Cloudflare caches, so changes go live right away. It's built with Next.js 15 and SQLite, with photos on Cloudflare R2 compressed to WebP by sharp. GitHub Actions builds it on Linux and ships only the standalone output to a VPS. LocalBusiness structured data with exact coordinates targets local searches in Tripoli.
Insights on web development, SEO, and digital strategy
Explore the historical origins of computer algorithms, showing how Abbassid mathematician Muhammad ibn Musa al-Khwarizmi formalized step-by-step logical execution to solve Islamic jurisprudence equations.
Explore the components of modern full-stack architecture, including relational databases, caching strategies, real-time sync, and Nginx/PM2 deployment in Lebanon and Tripoli.
Discover how advanced Next.js features like React Server Components (RSC), PPR, and technical SEO optimize web performance, giving your business a dominant rank on Google and AI search tools.
Trusted by businesses across the Middle East
“Hadi transformed our online presence completely. Our website went from page 5 to the first page of Google within 3 months. His understanding of SEO and web development is exceptional. Highly recommend for any business in Lebanon.”
As a specialized web engineer in Tripoli, Lebanon, I focus on constructing high-velocity custom systems. I engineer React and Next.js applications optimized for real-time features, secure databases, and AI search tools (GEO) to help regional businesses lead.
Read our comprehensive documentation on localized developer benchmarks, Next.js optimization, and search rankings in Tripoli and Beirut.
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